About Us

Founded in 2004, Mirela was born from a simple but powerful vision: to bring authenticity, exclusivity, and timeless elegance into women’s fashion. What started as a small boutique with carefully selected pieces quickly became a reference for women who value style, confidence, and sophistication in every detail.

In 2011, Mirela opened its first international store, marking the beginning of a new chapter. With this bold step, the brand expanded beyond local borders, reaching a global audience eager for fashion that combines refined style with fair prices.

Over the years, Mirela has grown into a brand that inspires women in more than 37 countries, from bustling fashion capitals in Europe to vibrant cities across the Americas, Asia, and Oceania. Each collection is designed to reflect modern femininity: chic, versatile, and always true to the brand’s DNA of exclusivity without excess.

Today, Mirela is more than just a fashion store. It is a community of women who celebrate elegance as a way of life — women who want to express themselves with confidence and embrace their individuality without compromise. Our mission remains clear: to make distinctive and sophisticated fashion accessible to every woman worldwide, while maintaining the highest standards of quality, identity, and customer care.

By blending European elegance with a global spirit, Mirela continues to write its story in the wardrobes and hearts of women around the world. Whether it’s a statement dress for a special night, or everyday pieces that breathe confidence and grace, Mirela stands as a symbol of authentic beauty, refinement, and empowerment.